Oklahoma business branding done locally
When thinking about spending your money, where do you look first? Most people go online to learn more, compare options and prices, and look at reviews. Statistics prove that consumers are arming themselves with as much information as they can before they make a purchase. B2B buyers are 60% to 90% decided on a purchase decision before they even contact a vendor. We know the market and ins and outs of Oklahoma business branding.
Important questions for your online brand are
- If someone is looking for what you offer, can they find you?
- If they find you, what do they learn or see? Does your website have what they're looking for?
- If they're sent to your website from an ad or word-of-mouth, does the online brand echo what they've seen or heard?
- Does the online brand support and enhance the offline brand experience? Are they visually connected? Do the messages support one another?
Websites today have to be mobile-friendly. Google penalizes those that aren't. Today your website is at the heart of your marketing. It is vital that your visual and verbal brand are synchronized online and offline.
Connect your online and offline marketing
We bring our experience in marketing and branding to your online branding strategy.
- You will be found because search-friendly key ideas and phrases reflect your position in your market.
- Valuable content is designed to deliver what your ideal customer is searching for.
- Visual style echoes and reinforces your branded materials and ads.
- Copy is to the point, focused on "you" and not "we" and brief, since website visitors scan and don't read.
- Navigation helps the visitor find what they are looking for and each page offers clear calls to action.
- Inbound marketing strategies engage visitors, capture warm leads and build relationships.
When it comes to your presence online on your website or in social media, build on what your brand stands for. Be recognized and known. Communicate value. We will help you refine and focus your online brand to support business growth and increase response.
Your website is the center of your marketing
Your website is an essential business tool and a primary point of choice for your audiences. It is essential to your success. With an online business branding strategy, it will produce bigger results.
We will work by project, defining a scope of work with you. Or we can audit, review, and make recommendations on your current website.
Call or email us and let's talk about your website as a critical business asset, and how we can integrate your offline and online marketing.