Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services, but has a tarnished brand due to poor customer service.
Benefits of a strong brand include:
- Improved recognition united with a strong logo
- Professional appearance implies trust
- Strong brand supports advertising building a base
- Memorability to generate word-of-mouth customers